AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.

Chevys handle nicely through wedding cake

In a new spot, a pair of twentysomethings drive their Chevy Spark through a giant wedding cake.

Via offers multimedia election post-mortem

The effort includes building wraps in New York and Web videos and forums.

Adweek's 30th: A Note From the Publisher/Editorial Director

—By Alison Fahey

I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.

Academia Meets Social Marketing

—By Shiv Singh

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.