Cyrus Mehri Diversity Study Takes Ad Biz to TaskJanuary 08, 2009 NEW YORK African Americans in the advertising industry are significantly underrepresented and underpaid compared to their white counterparts, in part due to a "culture in which deeply embedded racial bias, both conscious and unconscious, creates systematic barriers to inclusion" for black employees, according to a new study commissioned by civil rights law firm Mehri & Skalet. The study, "Research Perspective on Race and Employment in the Advertising Industry," was released today. It cites employment and salary statistics and compares them to similar industries in an effort to illuminate the disparities between black and white professionals in the $31 billion ad industry. 
Puma Taps Syrup for TeamsportJanuary 08, 2009 NEW YORK Puma has selected New York shop Syrup to handle global creative duties on the company's Teamsport business, which focuses primarily on soccer. 
BK Offers Facebook 'Sacrifice'January 08, 2009 NEW YORK Burger King has launched the Whopper Sacrifice application on Facebook that rewards people with a coupon for its signature burger when they cull 10 friends. 
Consumers Union Urges DTV Transition DelayJanuary 08, 2009 NEW YORK The Feb. 17 DTV transition deadline could be a moving target. In a letter to congressional leaders, the Consumers Union suggested the date be moved "to minimize the number of consumers who will lose TV signals."
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