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Lately, Black Eyed Peas singer will.i.am has been busy as Intel’s Director of Creative Innovation, where, in his words, he does “creative directing.” Asked to elaborate at Federated Media’s Conversational Marketing Summit, he said he’s working on “cool little thingies around chipsets.” The audience indulged him with polite laughter.
His cute and clueless schtick doesn’t change the fact that the seemingly ubiquitous will.i.am, active philanthropist, prolific endorser, and producer of commercials, is probably the most marketable, brand-friendly pop star in the market.
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