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Final presentations in Hyatt's review are slated for late July.

Hyatt Hotels Eyes 5 Finalists

July 03, 2008

NEW YORK Hyatt Hotels has selected five finalists to compete for global brand image duties. A company representative declined to name the agencies but sources identified them as The Martin Agency, BBDO, Cutwater, BBH and Publicis & Hal Riney. Estimated billings are in the $40 million range.

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Davie Brown Expands Into Travel Space

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JWT Adds Microsoft Unit

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TNS Rejects 3rd Bid From WPP

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Pepsi's CMO Prepares to Exit

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Nike Goes Mobile in Hong Kong

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Red Bull Park Plans 'Consumer Experience'

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Penney CMO: Saatchi's Response OK

July 03, 2008

NEW YORK JC Penney CMO Mike Boylston said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at Cannes last month.

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7 Teams Advance in Wachovia Pitch

July 03, 2008

NEW YORK Seven agency teams have advanced to the visitation round of Wachovia's creative and media review, the bank has confirmed.

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Sprint Seeks Sell-Outs

July 03, 2008

NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to "Sell Out with Sprint" to promote the new Samsung Instinct touch phone.

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In Focus

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Barbara Lippert's Critique

Our critic explains how the success of Nine Inch Nails' 'Year Zero' game bodes well for the forthcoming 'Dark Knight.' More

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One Laptop per Child

Karen Iris Tucker delves into an effort to bring laptops to kids in the third world and the PR campaign that supported it. More

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Talk Dirty to Me

Ads for some personal products are more frank than ever. Andrew Adam Newman asks how much information is too much. More

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Round Table Pizza slays with killer new ads

These five new Round Table Pizza spots are so delightfully silly and earnestly stupid, they deserve...

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In This Together

—By Erick Hachenburg

The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle.

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Workingman's Cannes

—By Andrew Eklund

In the winter of 1988, during my sophomore year in college, I spent a chilly January in Cannes. To this day the only French I truly mastered was, "Bonjour, je voudrais un sandwich -- trois tranches du jambon et fromage -- et un biere, s'il vous plait."

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Denny's "Human Slingshot"video
Client: Denny's Corporation
Brand: Denny's Restaurants
Description: Denny's claims "nothing good happens after midnight," except at its restaurants of course. The chain...More
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Spotlights

Event Marketing

Event Marketing

Face time is quality time, in terms of connecting with consumers. That's why more and more brands are adding or increasing the use of events in their marketing mix. AdweekMedia's special report gives you information on the leading event marketing companies.

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FREE Online Roundtable

About.com and Brandweek bring you: On Line She Trusts...or Does She? The State of Women's Belief in a Virtual World. Hear the experts talk about women’s interactions in the virtual world—what they will believe, what they will steer clear of.

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BuzzAwards

2008 Buzz Awards

Did your idea generate major buzz? Then you're a contender for the BUZZ AWARDS, which celebrate the best in brand/media integration-campaigns that catch fire, brilliant product placements, innovative use of a medium for a promotion, branding efforts that invade the pop-culture consciousness.

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LIMA

2008 LIMA Awards

More and more companies are embracing licensing not merely as a revenue generator but as an integral component of their brand marketing strategies. Read AdweekMedia's special report covering the International Licensing Excellence Awards.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $9,169,531,306
Automotive $7,930,958,555
Media & Publishing $7,527,203,368
Food $6,085,445,791
Entertainment $6,057,409,557
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service		 $1,028,300,000 4.36
Telephone Services-
Wireless		 $971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Box Office Chart

Weekly Top 10

Rank Title Gross
1 Wall-E $63,087,526
2 Wanted $50,927,085
3 Get Smart $77,477,031
4 Kung Fu Panda $179,276,754
5 The Incredible Hulk $115,859,210
6 The Love Guru $25,222,377
7 Indiana Jones and the Kingdom of the Crystal Skull $300,085,447
8 The Happening $59,120,854
9 Sex and the City $140,170,362
10 You Don't Mess With The Zohan $91,190,129

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 NBA FINALS ON ABC-GM 6(S) 16,879
2 AMERICA'S GOT TALENT 12,777
3 60 MINUTES 9,098
4 TWO AND A HALF MEN 8,948
5 SO YOU THINK CN DANCE-THU 8,871
6 SO YOU THINK CN DANCE-WED 8,855
7 DEAL OR NO DEAL 6/17(S) 8,717
8 HOUSE-MON 9P 8,625
9 DEAL OR NO DEAL-WED 8,337
10 HELL'S KITCHEN 8,253

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
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Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.

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