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Army Deploys 'Experience Center'

August 29, 2008

NEW YORK The U.S. Army today opened an "Army Experience Center" in a major mall in Philadelphia with the goal of explaining how today's Army operates and becoming a hub for community outreach programs. But unlike recruitment centers in office complexes, the center is surrounded by retail stores and designed to look hip and modern, with giant plasma screen televisions, brushed stainless steel fixtures, interactive displays, helicopter and Humvee simulators, a gaming area and a cafe.

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McD's, BK Bolster Value Messages

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FCC: Most Stations Set for DTV

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Nielsen: TV Households to Rise 1.5%

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Aegis Plans Layoffs at Carat

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Havas' H1 Net Income Up 40%

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Unions, Ad Groups Agree to Extend Contract

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Graf Beefs Up Saatchi N.Y. Creative Ranks

August 29, 2008

NEW YORK Saatchi & Saatchi New York CCO Gerry Graf (shown) this week added a creative director and two associate creative directors to his 80-person creative department.

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Fox Soccer Crafts Show for Bass Ale

August 29, 2008

NEW YORK FSC's soccer highlights show Super Sunday Plus, which is set in an English pub, was crafted as a branded entertainment vehicle for Bass Ale.

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AARP Strikes Somber Tone

August 29, 2008

LOS ANGELES The latest installment of AARP's "Divided we fail" campaign from GSD&M Idea City strikes a somber, serious tone in an effort to combat legislative gridlock on healthcare reform.

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Lippert's Critique: Seinfeld and Microsoft? Oy!

Jerry Seinfeld's in upcoming spots pitching Vista? Our ad critic says oy to that -- and a lot  more. More

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Wieden's New ECDs Post Help Wanted Ad

Susan Hoffman and Mark Fitzloff (shown) seek senior creative staffers who will fit the agency's culture. More

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Profile: Steve Stoute

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The Real Digital Revolution

—By Alan Wolk

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.

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Is the Nation's Richest Market Virtually Ignored?

—By Piet Verbeck

The advertising business seems to be way out of touch with one of the fastest growing and certainly the richest market of all: 65-plus.

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Goodby

Goodby, Silverstein and Partners

A salute to Goodby, Silverstein and Partners' 25 years as leaders and innovators in the advertising industry. "In the early '80s, two young and talented guys influenced by this culture set out to, yet again, change our expectations of what is creative, what is advertising?..."

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Trademarks

Trademarks and Copyrights

Read AdweekMedia's report now! Brand Defense: Protecting Trademarks and Copyrights. Assuming that infringements on your branded intellectual property, trademarks and copyrights will be easy to detect, and that your response will be swift and merciless, could be a mistake.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $18,645,898,781
Automotive $17,402,108,092
Media & Publishing $15,714,050,501
Cosmetics & Toiletries $13,606,872,458
Entertainment $12,966,692,078
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service		 $1,028,300,000 4.36
Telephone Services-
Wireless		 $971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Box Office Chart

Weekly Top 10

Rank Title Gross
1 Tropic Thunder $65,839,915
2 The House Bunny $14,533,702
3 Death Race $12,621,090
4 The Dark Knight $489,416,885
5 Star Wars: The Clone Wars $24,999,054
6 Pineapple Express $73,780,191
7 Mirrors $20,211,066
8 Mamma Mia! $124,469,900
9 The Mummy: Tomb of the Dragon Emperor $93,921,245
10 The Longshots $4,080,687

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 SUM OLYM CLOSE CEREM(S) 27,834
2 SUM OLYM TUE PRIME 2(S) 26,629
3 SUM OLYM MON PRIME 2(S) 26,374
4 SUM OLYM WED PRIME 2(S) 24,755
5 SUM OLYM THU PRIME 2(S) 22,438
6 BEIJING CLOSING PARTY(S) 20,577
7 SUM OLYM FRI PRIME 2(S) 17,876
8 SUM OLYM SAT PRIME 3(S) 16,756
9 TWO AND A HALF MEN 8,162
10 NCIS 7,610

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
Publicists spread the nom news

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