Ancestry’s Vineet Mehra: The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

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Jan 2019 UPDATE: Vineet is now the Global CMO of Walgreens Boots Alliance

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.”  One of the coolest ways to explain it is to see it.  Watch “Momondo” below.

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