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When I sat down with Jill Gregory, NASCAR’s first female CMO, and asked her what it’s like being a woman in a male-dominated industry, she said it “isn’t something that really occurs to me.” And it’s no wonder why, after hearing that NASCAR has the most diverse fanbase today than it’s ever had! Jill and her team are hyper-focused on embracing that diversity to continue to grow the more than 70-year-old brand.
“NASCAR’s got female fans, we’ve got a driver core that is younger and more diverse than it’s ever been before, our fans come from all walks of life… How do you take this great sport that has so many different fans, viewpoints and things to offer and bring it to more and more people every day?”
In this episode, we go behind the scenes of NASCAR sponsorships and how Jill’s team is pushing into non-traditional ways of reaching more fans....
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