The popular social gaming company Zynga has filed for a $1 billion I.P.O.. The company behind games like FarmVille and CityVille counted a $90.6 million profit last year in the filing.
Here’s more about the I.P.O. from the NY Times: “The start-up, founded four years ago by its 45-year-old chief executive Mark Pincus, said it expected to raise about $1 billion in the offering, based on a figure used to calculate the registration fee … According to people briefed on the matter, Zynga is expected to ultimately offer up to 10 percent of its shares at a valuation near or above $20 billion.”
Last year we offered tips on how book publicity efforts could focus on related communities, matching genre with social gaming audience. Read more in our post, “How Publishers Can Use Social Games.”