Want to build a better book trailer? Use some new YouTube tools pinpoint what your intended audience likes to watch.
Today’s guest on the Morning Media Menu was YouTube Trends manager Kevin Allocca. Allocca spends his days tracking and writing about trends inside YouTube. He urged aspiring book trailer makers to check out the Trends Dashboard, a way to find out what kinds of content are popular in different geographical locations and age groups.
Press play below to listen. Here’s an excerpt from the interview: “The main thing is first [to ask] what objective you have and what your audience already likes … It’s basic advertising stuff–understanding your audience. We find that a lot of the videos that do well hit a niche in a certain way. Also, we study what’s the most shared stuff … YouTube is a giant website and it’s not enough to just post something on there and hope it will hit it big. You have to do something with it once it’s on the site, you can’t just let it sit.”