Yahoo To Acquire Tumblr for $1.1 Billion

By Jason Boog Comment

Following days of rumors, Yahoo has acquired Tumblr for $1.1 billion. The press release made the new relationship clear: “Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business.”

Tumblr has served as a source of countless book deals and many writers keep work on the site. If you want to know how to build a better page, read our Tumblr Tips for Writers post with writing advice from Tumblr literary outreach Rachel Fershleiser. Here’s more about the deal:

With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day … The deal offers unique opportunities for both companies. Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience.