Caroline Mickler Limited has been appointed as the master licensing agent for the erotica novel Fifty Shades of Grey —which means that the book is about to get merchandised.
What kinds of products will come from the bondage novel? Check it out: “Among the diverse categories being discussed by Caroline Mickler Ltd for licensing are lingerie/sleepwear, apparel, fragrances, beauty products, bedding, home furnishings, stationery, jewelry and adult products.”
Caroline Mickler had this comment in the release: “The market’s interest in Fifty Shades of Grey as a brand is enormous. With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.”
Mickler’s responsibilities include licensing merchandise in the UK as well as appointing agents for territories worldwide. For example, Mickler has already appointed CopCorp Licensing to serve as the North American agent for the book.