What’s the ideal length for a web video? TVNewser Summit panelists debated that question yesterday. The question also affects journalists, publicists, and authors who are struggling to create literary web videos.
Twitter correspondents captured the varied responses at the summit. Peter Clayton quoted VP of Fox News Digital, panelist Jeff Misenti: “the drop-off (watching vid online) after 90 sec is pretty severe.” Rebecca Fox quoted Joel Schwartzberg, a director at PBS digital: “[he] cites attention span of 3 minutes for video.”
Literary videos are tricky business. The average GalleyCat video lasts about one-and-a-half minutes, like this Stephen King interview. Book blogger Edward Champion released an engaging four-and-a-half minute long video entitled Fans: A Reconsideration. One GalleyCat editor made an eight-minute video about a Jayne Anne Phillips reading for Granta. What do you think–what’s the ideal length for a literary web video?