As publishers struggle with male readership, a growing website can show them what women want to read.
Today’s special guest on the Morning Media Menu was Randi Bernfeld, the senior editor at wowOwow. Focusing on female readers, the site features a variety of well-known writers, including: Candice Bergen, Whoopi Goldberg, and Liz Smith. During the interview, Bernfeld discussed Mad Men, stay-at-home dads, and the reading habits of her audience.
Click here to listen to the whole show, but here’s an excerpt: “We’ve noticed there is a hunger out there to get books digitally. You can’t avoid it. It’s obvious that Amazon, Sony, and Apple are monitoring this very closely. There’s going to be a very big wave of people getting their books on hand-held devices.”