Digital writing community Wattpad has teamed up with Gallery Books to publish a new anthology of fairy tales for the contemporary reader.
The collection is called Once Upon Now and takes a 21st century perspective on classic fairy tales. To promote the collection, the companies have started the #OnceUponNow. The promotion encourages writers on the site to promote their own modern fairy tale adaptation for consideration in the collection. Target is hosting the competition and will sell the book.
This is the second anthology Wattpad and Gallery Books have put out together. Imagines: Celebrity Encounters Starring You, a celebrity fan fiction anthology, was the second. The collection included stories told in the second person and features celebrities including: Jennifer Lawrence, Cameron Dallas, and Kylie Jenner.