Warner Rebrands Business Imprint as Business Plus

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By Carmen Comment

PW Daily reports that Grand Central Publishing division will rename its Warner Business imprint Business Plus, with the new name appearing on titles this September. The imprint will work in tandem with Hachette‘s UK subsidiary, Hodder Headline, to give Business Plus a more international scope and “develop joint acquisition strategies and acquire world rights where possible for Business Plus titles.” Rick Wolff will continue to direct the business imprint in the U.S., while David Wilson, editorial director of Hodder, will lead Business Plus in the UK.