More children under the age of ten in the UK are reading eBooks on laptops, according to a new report from Bowker Market Research. However, more kids aged eleven to fifteen are reading eBooks on Kindles.
We’ve embedded a Bowker chart above–the research (completed in March 2012) asked readers in the UK about their use of digital content.
Check it out: “The latest results from Understanding the Digital Consumer show that among adult readers of e-books there has been a huge increase in the use of the Kindle device, with 40 percent of e-readers using it most often. The Kindle has surpassed both desktops and laptops (collectively used most often by 45 percent as measured in February 2011) and other e-readers (used most often by 6% in February 2011).”
AppNewser has more about tablet usage among UK readers.
The report also found that adults in the UK are beginning to adopt eBooks. In fact, the number of British adults who have bought an eBook since February 2011 has increased almost three-fold. In addition, 31 percent of those readers said that they are likely to buy an eBook in the next six months.