Travel Publisher Plugs Guides Into Mobiles

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By Carmen Comment

The Bookseller’s Katherine Rushton reports that AA Publishing, a leading travel publisher in the UK, is launching a new series of interactive travel guides for use on triband mobile phones. The first title in the series, SMART TRAVELGUIDE: LONDON, will be released exclusively through Stanfords and WH Smith this month, ahead of the general launch in September. The Smart TravelGuides will be sold on memory cards that plug into 3G devices, and allow users to browse attractions by name or by proximity to the user. Each listing will be marked on a 1:10,000 scale map which has a GPS tracking function enabled by the national map agency Ordnance Survey.

Guides to a further 12 European cities and New York are planned for launch by next spring.

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