Chelsea Green had a book about Barack Obama they wanted to rush to market; they weren’t going to have finished copies in time for the Democratic National Convention, so they distributed coupons for an exclusive print-on-demand edition available only through Amazon.com. That got indie booksellers good and mad; even Barnes & Noble cancelled its order in retaliation. But the issue wasn’t that simple.
Threshold, the conservative imprint of Simon & Schuster, published a book called Obama Nation written by one of the guys who swiftboated John Kerry in 2004, which was good for a couple days of fake controversy.