“Strong” Nook Sales Boost Barnes & Noble

By Jason Boog 

features_wifinook.pngToday Barnes & Noble reported that total sales for the third quarter had risen to $2.2 billion, 33 percent above the same period last year.

Launching the Nook eReader last quarter, Barnes & Noble.com reported that sales increased 32 percent to $210 million over that time period, recording a 67 percent “year-over-year for the month of January.” However, during the third quarter, Barnes & Noble store sales fell 4.7 percent to $1.4 billion.

CEO Steve Riggio had this statement: “nook began shipping only in the middle of the third quarter, and, as evident in our sales, we are thrilled with how customers have embraced our product and our digital eBook platform … In addition to the accelerating online sales trends, nook sales have been strong at our bookstores since the product became available earlier this month.”