St. Martin’s Press has teamed up with the Swagbucks website to launch a new digital literature channel called READ.
According to the press release, “READ connects authors with potential readers using rich data on genre preferences, favorite subjects, news content and other behavioral trends to match individual titles to the most relevant prospective readers.”
Some of the authors that will be featured include Mary Kay Andrews, Sherrilyn Kenyon, Rainbow Rowell, and more. Visitors will be able to access excerpts, book trailers, bonus content, and newsletters. What do you think?