S&P Cuts Borders’ Stock Value

  • SHARES

By Carmen Comment

Shelf Awareness reported this morning that Standard & Poor announced that it is recommending that Borders‘ stock value be cut from 3 stars (hold) to two stars (sell) despite the expected increase in sales generated by July 21’s expected release of the final Harry Potter book. But a “disappointing holiday sales results” means S&P thinks margin pressure will mount due to a highly promotional environment.