Simon & Schuster is combining its digital department with its corporate marketing department in order to tap the full potential of its digital tools, the company reported today.
Liz Perl has promoted to Executive Vice President, Chief Marketing Officer, and will lead this newly formed group. At the same time Ellie Hirschhorn, the publisher’s current Executive Vice President, Chief Digital Officer, is leaving the company.
Here is more from Carolyn Reidy’s letter to staffers:
Liz is perfectly suited to lead this integrated team. Newly reporting to Liz in this position will be Sue Fleming, Vice President, Executive Director of Content and Programming; Ken Judy, Vice President, Technology; David Krivda, Vice President, Product Development; Kevin Myers, Associate Manager, Production; and Adrian Norman, Vice President, Marketing and New Products.
This newly formed digital and marketing group will be prepared to run the publisher’s websites, as well as use digital marketing channels including social media, author videos, email and mobile marketing.