Should Publishers Build Apps for Cars?

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By Jason Boog Comments

Today on the Morning Media Menu, Buddy Media communications VP Joe Ciarallo shared a dispatch from the floor of the Consumer Electronics Show (CES). He told us how publishers are developing content for a very unexpected new platform: cars.

Ciarallo explained in the interview: “NPR has built an app for Ford cars. Obviously, NPR listeners spend a lot of time listening in the car. Now Ford has an app platform for their vehicles, and NPR built a voice-enabled app for your car. You can get in your car and say, ‘Give me the news’ and boom, Morning Edition comes on. That was an interesting, thinking about the automotive company as a media platform, we’re seeing more there.”

As cars get more advanced, audiobook producers, podcasters, literary app developers and publishers should get involved in this space–a great way to bring books to a new kind of reader.