Sharing book excerpts online is a great way to connect with readers, especially if you are a lesser known author.
London-based startup iAuthor has a tool to help authors and publishers share excerpts. iAuthor is a site for book discovery where readers can search for potential books to read based on genre or keyword themes. Authors can share samples of their work on the site and make it sharable, so that readers can embed the excerpt around the Internet. Using the iAuthor dashboard, authors and publishers can track audience engagement with the text online to see how many people have read the passage and shared it and so forth.
The book sample includes retail links, so if a reader wants more, they can simply click through to the book retailer and buy the book.