Search Optimization Tools for Book Publicity

By Jason Boog 

isobellajadeface.jpgMany writers never think about the simple ways they can improve their Google search-ability. Today’s guest on the Morning Media Menu was Isobella Jade, the petite model who wrote her memoir in an Apple Store–building an impressive author platform from scratch.

“I know what my audience is searching for on Google,” she explained. “A lot of times I get first-time listeners from Google when they are searching topics related to my radio show–‘modeling,’ ‘modeling tips,’ ‘petite modeling,’ or ‘print modeling.’ I make sure my topic for the week is buzz-worthy or something that my audience is searching for,” she added (around the 14-minute mark), providing some simple search optimization tools that can help all writers struggling with publicity.

Here’s another excerpt: “No matter what your book is about, there’s going to be a reporter or publication out there that might want to quote you. I think it comes down to analyzing you–analyzing who you are and what you can offer… I thought, ‘What is it about my book to make this marketable, to make it interesting so a newspaper would care to quote me or feature my story?'”

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.