In a move to get books to younger children, Scholastic has expanded its book club reading program to reach kids from birth to age 5.
Scholastic’s new early childhood regime includes more books for readers under 5 in its Scholastic Reading Club, as well as Scholastic Preschool Book Fairs and early education-readiness parent workshops.
“It is crucial that every child be exposed to age-appropriate books and early reading materials before they enter preschool,” stated Francie Alexander, Chief Academic Officer. “Scholastic continues to bridge the learning and literacy gap by providing an array of preschool programs, books and resources for parents and teachers to ensure all children have the opportunity to discover the power and joy of reading at an early age.”