Scholastic has acquired a minority stake in Make Believe Ideas (MBI), a UK-based children’s book publisher. Terms of the deal were not disclosed.
Make Believe is known for its educational books for babies and young children. The two publishers will reveal their first co-branded books for Early Learners ages 0–5 at the Bologna Children’s Book Fair next week. The series is slated for a global English language release in Fall 2015.
“Make Believe Ideas’ focus on early learning and creativity and its engaging product line extends our publishing program and fits seamlessly into our distribution channels at Scholastic,” stated Ellie Berger, EVP, Scholastic, and President, Trade Publishing.
“With a renewed focus on the importance of reading with babies beginning at birth, we are thrilled to expand our offerings in the global English language market with co-branded, gorgeous, colorful books that make reading and learning fun for babies and young children,” continued Berger.