Rosalind Wiseman’s Sponsored Book Tour

By Jason Boog Comment

girlworld.jpgAs writers around the world struggle with evaporating book tour budgets, one writer has uncovered a unique solution–corporate sponsorship.

This week, Rosalind Wiseman will partner with Family Circle magazine and Dove “Go Fresh Deodorant” for her ten-stop Girl World Book Tour. The author is selling $40 pairs of tickets (for a mother and daughter) to each two-hour event. Attendees will receive a 12-month subscription to Family Circle and a Dove gift bag. They will also get copies of two books: Queen Bees & Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends, and the New Realities of Girl World and Boys, Girls, and Other Hazardous Materials.

Family Circle publisher Carey Witmer had this statement: “We know that some of the most important conversations you have with your teens and tweens can be difficult to start. Every month, Rosalind Wiseman helps our readers gracefully navigate some of the tougher parenting moments … Each and every one of her Girl World Book Tour events will have mothers and daughters talking, laughing and understanding each other a little bit more.”

What do you think? Can this strategy help other writers?

EDITORS NOTE: An earlier version of this post misstated the books that attendees will receive.