Booktrade.info reports that women’s “me time” is to take literary turn as Penguin Books teams up with Toni & Guy for a new promotion, giving anyone visiting the salons the chance to read from a selection of books, as well as the usual magazines.”The high level of dwell time in salons and predominantly female demographic, make this a particularly good place to position our women’s fiction. We are confident this will help us achieve a high level of cut through and impact amongst a key target audience,” says Penguin General Marketing Executive, Ruth Spencer.
The promotion is “a great example of how we can add to the salon experience,” says Head of Toni & Guy Media James Tarbuck. “Having a promotion run in salons for a six-month period is a first for us and it’s very exciting to be able to offer an updated selection of titles every month,” he says. The promotion begins on June 18th.