Random House Adopts Agency Pricing Model; ABA Applauds

By Jason Boog 

Random House announced yesterday afternoon that they will follow the agency pricing model for digital books–a model that allows publishers to set the price of a book and keep pricing even across booksellers.

The American Booksellers Association immediately issued a statement supporting the move. The new price model for Random House books will also  help 200 ABA booksellers sell Google eBooks through their websites.

ABA CEO Oren Teicher had this statement: “We have believed from the beginning that the agency model is in the best interest of not only the book industry, but the consuming public as well … We appreciate the careful and thoughtful deliberation Random House has brought to this issue, and applaud their decision to adopt agency pricing.”