Ralph Lauren has initiated a Children’s Literacy Program.
According to the press release, the company executives have produced a “Literacy Capsule Collection” which includes t-shirts, a journal, a tote and bag charm. Buyers can choose from two different t-shirts; the limited edition one showcases a “runway sketch” and the other features “a new Polo Pony designed to promote childhood literacy in 12 languages.”
The company plans to release these items for sale starting in late August. The On Our Minds blog reports that “25% of the purchase price from items in the Literacy Capsule Collection will be donated to Reach Out and Read in the United States, with up to 100,000 books fulfilled by Scholastic.”