According to a new survey by Digital Book World and Forrester Research, almost two-thirds of publishers plan to increase their investment in acquiring reader data.
The poll also found that almost 71 percent of publishers agreed with the statement, “To be successful, the publisher of the future must have a database of individual customers it can have a relationship with and even contact directly.'”
The survey polled publishers who represented 74 percent of U.S. publishing revenues in 2011. Digital Book World has more: “Many publishers already have customer information. Only 13% of those surveyed said they had not collected any customer emails and only a quarter had no idea where their readers lived.”
eBookNewser has more: “James L. McQuivey, VP/principal analyst at Forrester, who conducted the survey told DBW: “Publishers can see into the digital future a bridge that can potentially be built between publisher and customer. Knowing who readers are, what they like and what they want next requires building a base of demographic information.”