In the past publishers have been excited about the potential of eReader adoption to increase readership and the amount of books read. But their enthusiasm is beginning to wane.
According to a new report from Forrester Research and Digital Book World, publishers aren’t as enthusiastic about the potential of eReading this year as they were last year.
eBookNewser has more: “The report interviewed publishers who represent 74% of all U.S. publishing revenues. When asked if readers will be better off, only 61% of respondents said that they will be, down from 74% in the 2010 study. When asked if ‘more people will read books than did before,’ in 2011, only 60% thought so, down from 66% in 2010. And when asked if readers would read more books than before only 47% of respondents agreed, down from 66% in 2010.”
The full report is going to be presented by Forrester analyst James McQuivey at the Digital Book World Conference later this month.