Today Penguin’s Portfolio imprint launched Current, a new imprint for science books–hoping to bring science titles to a general audience.
Portfolio and Sentinel publisher Adrian Zackheim will helm the new science imprint as well–using the marketing and publicity resources at Portfolio for the new imprint. The imprint expects to publish between five to eight titles a year.
Zackheim had this statement: “Our goal is to publish provocative, compelling books that explore the newest and most powerful ideas in a wide range of disciplines… Once Current gets ramped up, we aim to publish in every subcategory from genetics to quantum physics to neuroscience. Our authors will be some of the foremost pioneers and experts in their respective fields … We’ve found that niche publishing has been very successful for Portfolio since 2001, and Sentinel since 2003. This is a logical next category to expand into.”