PW Daily reported yesterday that Marlowe & Company will soon be no more at the Perseus Books Group – the latest in a series of major changes for Perseus. The imprint, part of the former Avalon Group, will be folded into Da Capo Press‘s wellness imprint, Lifelong Books. Marlowe, which had a list similar to Lifelong’s, was, according to Da Capo vp and publisher John Radziewicz, not as well known in the category. “Lifelong speaks more to the nature of a wellness imprint than does Marlowe,” he said, adding that the company thought Lifelong would “be the more embracing name.” Originally, as part of the integration of Avalon and Perseus, Marlowe was to complement the Lifelong series under the Da Capo umbrella.
In related news, Marnie Cochran, executive editor at Da Capo for the last nine years, has taken an executive editor position at Ballantine Books where she will report directly to senior vp and publisher Libby McGuire. Cochran will continue to work out of Boston and start with Ballantine on July 23.