NoiseTrade, a music marketing startup founded in 2008, has expanded its platform and to help authors and publishers market books.
Authors and publishers can take advantage of this platform by releasing free chapters or entire books and giving this content away in exchange for customer data. NoiseTrade Books lets authors make content available to readers for free and connect directly with content creators in exchange for an email and a zip code. The idea is to help authors build up their own mailing lists. NoiseTrade also sends out a weekly email highlighting eBooks and audiobooks and this email goes out to 1.2 million people.
Authors including Cory Doctorow, Guy Kawasaki and Dave Ramsey, as well as publishing sites DailyLit and Byliner are already using the platform.