The American Booksellers Association has recruited Newbery Medal-winning author Neil Gaiman and his rockstar wife Amanda Palmer (both pictured, via) to serve as spokespeople for this year’s Indies First campaign.
Gaiman and Palmer penned an open letter calling for fellow writers to participate. Those who answer the call will be serving as volunteer sellers at their favorite independent bookstores on Saturday, November 29th (aka “Small Business Saturday“).
National Book Award winner Sherman Alexie conceived of the idea and helped to launch this initiative last year. More than 1,100 authors participated in the 2013 event including Kelly Barson, Cheryl Strayed, and Jon Scieszka.