The executives behind McSweeney’s hope to raise $150,000 on Kickstarter. The funds will go towards several projects in the pipeline: new issues for the company’s magazine and literary journal, the continuing operations of a humor website and a culture podcost, and a great number of books. We’ve embedded a video about the project above.
Here’s more from the Kickstarter page: “Last fall, we announced that we’ll be moving toward nonprofit operation; that shift will be a big step toward sustaining our work for many years to come. But to keep our projects going and our lights on in the near term, your support in this moment is essential. By backing our upcoming undertakings, you’ll be keeping our corner of independent publishing alive through a pivotal period—and, of course, you’ll be getting some pretty amazing stuff from us and our exceedingly generous community of writers, artists, and friends.”
Welcome to our Kickstarter Publishing Project of the Week, a feature exploring how authors and publishers are using the fundraising site to raise money for book projects. If you want to start your own project, check out How To Use Kickstarter to Fund Your Publishing Project.