Most likely inspired by the Sad Keanu meme that has swept the Internet, the McNally Jackson bookstore in New York City is offering a temporary 20 percent discount to shoppers when they repost that image of Sad Keith Gessen (photo via Natalia Chalisova) online.
Here’s more about the post: “Okay, over at our twitter, we’re celebrating 3,000 followers. But you know what? That’s bunk. The people who deserve prizes are you guys, the ones who’ve been around since day one. (Which was like two weeks ago.) So here’s the deal: if you reblog this image of sad Keith Gessen (the man responsible for one of our favorite magazines, n+1; one of our favorite recent novels, All the Sad Young Literary Men; and the interviewer of the Anonymous Hedge Fund Manager), I’ll send you a secret password that’ll get you 20% off whatever you’re buying.”
Go forth and reblog. The offer expires on July 25, 2010.