In a world dominated by online bookselling and giant bookstore chains, one New Jersey bookstore used local businesses to make a web video promoting an author visit.
In Maplewood, New Jersey, Words Bookstore took the book tour back to its local roots–enlisting the help of a local restaurant, flower-shop, and other community members to build an audience for a reading. Click here to watch the do-it-yourself book trailer for the new book by Annabelle Gurwitch and Jeff Kahn‘s You Say Tomato, I Say Shut Up: A Love Story.
Here’s more about the bookstore: “we hope to ensure that our community’s love of books and reading is passed down to future generations. As a ‘for-profit’ enterprise, we offer our customers high quality products and outstanding service at reasonable prices that will permit Words to be sustainable.”