Here’s more from the release: “The Twitter handle @ReadingRainbow was taken and held by someone not using it and not connected with the show. Yesterday evening, Burton tweeted to the account in hopes of obtaining the famous Twitter handle to promote a new Reading Rainbow App he is developing with his company RRKIDZ. He tweeted just after 7 PM PST last night, and less than 2 hours later had the account in his hands! It just goes to show the power of Reading Rainbow and LeVar Burton!”
If you want more details about Burton’s new project, visit the RRKidz site and sign up for updates.