Writer Lauren Oliver has launched the Ghostly Goodreads Challenge in honor of her forthcoming novel, Rooms.
Every time ten bibliophiles add Rooms to their Goodreads shelf, Oliver tweets out a new section of an original ghost story. She will continue writing this ghost story until Ecco releases Rooms on September 23, 2014.
Thus far, Oliver has unleashed more than twenty sections of her story. Readers can follow along with the hashtag #ghostlygoodreads.