Kobo eReader Stars in ‘The Office’

By Maryann Yin Comment

On NBC’s The Office, TV comedy character Daryl Philbin (played by Craig Robinson) resolved to read more books this year. Perhaps as a result, last night’s episode (embedded above)  featured Kobo’s eReader.

When Daryl’s co-workers vowed to “meet loose women,” Daryl suggested they hunt at the bookstore. There, a bookstore clerk introduced Daryl to the Kobo eReader. He reacted: “Woah, I work at a paper company. Those things terrify me.” By the end of the episode, Daryl reads on the Kobo.

The eReader company has launched a contest inspired by the episode. Daryl also suggested his friends use the bookstore pick-up line: “Hey, what book is that? Cool, let’s hang out tonight.” What do you think about his literary pick-up technique?