Nine percent of funded creative projects on Kickstarter fail to deliver the rewards, according to a new study from The Wharton School of the University of Pennsylvania.
In March, Kickstarter invited Professor Ethan Mollick to create an independent study on the subject and he interviewed 500,000 backers to explore “project outcomes and backer sentiment.” The research revealed the following:
-
8 percent of dollars pledged went to failed projects
-
7 percent of backers failed to receive their chosen reward
-
65 percent of backers agreed or strongly agreed with the statement that “the reward was delivered on time”