Jonathan Safran Foer Makes Kickstarter Pitch


By Jason Boog Comment

Everything is Illuminated and Eating Animals author Jonathan Safran Foer taped a video supporting the Buying Poultry campaign on Kickstarter.

We’ve embedded the video above–it is part of an online project to show people how to pick “the most humane and sustainable poultry products.” For a $6,000 pledge to the campaign, you and a guest can have lunch with Foer in Brooklyn. Check it out:

For the past four years, we’ve been working with high-welfare poultry farmers and animal welfare experts to create—a free buying guide that takes the guesswork out of choosing the most humane and sustainable poultry products and plant-based alternatives. will list every poultry producer and poultry certification in the United Sates and also tell you how they treat their animals, their employees, and the environment.