John Wiley & Sons Sells Frommer’s & Travel Publishing Program to Google

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By Jason Boog Comment

Google has acquired Frommer’s and all of John Wiley & Sons travel-related properties.

The publisher Wiley decided to sell the brand earlier this year, ruling that the assets “no longer align with the company’s long-term business strategy.”

Here’s more from Wiley: “On August 10, 2012, Wiley entered into a definitive agreement to sell all of its travel assets, including all of its interests in the Frommer’s brand, to Google.  Proceeds from this sale, and others that may arise from the sale of other consumer assets, will be redeployed to support growth opportunities in Professional/Trade; Scientific, Technical, Medical, and Scholarly; and Global Education businesses.”