Jeffrey Yamaguchi Joins ABRAMS

By Jason Boog Comment

Jeffrey Yamaguchi has been hired as the director of digital marketing at ABRAMS, the first person to hold that new title.

Previously, Yamaguchi served as director of digital marketing for the Knopf Doubleday Publishing Group at Random House. He guided many digital projects, including Julia Child‘s Mastering the Art of French Cooking app. Here’s more about the new post, from the release:

he will oversee the company’s web and social media program; spearhead creative online campaigns for major titles and authors; and execute all digital initiatives in conjunction with ABRAMS’ existing marketing efforts. He will work with both the adult and children’s publicity and marketing departments, and with ABRAMS’ digital assets and publishing technology department.

He started in February, but the publisher made the official announcement this morning.

ABRAMS announced a number of promotions as well in the marketing department. Check it out:

Veronica Wasserman has been promoted to associate director, marketing operations, licenses, and brands … Nancy Lambert has been promoted to senior marketing manager. Ellie Levine has been promoted to marketing manager and social media specialist. Maya Bradford has been promoted to associate publicist. Nico Cassanetti has been promoted to marketing coordinator. In the children’s marketing and publicity department, Laura Mihalick has been promoted to associate manager, and Morgan Dubin has been promoted to publicity and marketing associate.