Iris Blasi Joins Hilsinger-Mendelson East

By Jason Boog Comment

Literary public relations firm Hilsinger-Mendelson East has hired editor Iris Blasi to serve as coordinator of digital media. Previously, Blasi worked as an associate editor at Union Square Press.

Here’s more about the post: “overseeing online interface and strategies as part of the firm’s ongoing consulting services to help authors maximize their book promotions and build brand awareness through orchestrated campaigns across multiple digital platforms.”

In addition, the firm has promoted David Kass to associate director of publicity. As a publicity manager at the company, Kass has focused on business, politics, social issues, and sports.