Self-published book review site IndieReader 
has partnered with the social networking recipe site ifood.tv to promote self-published cookbooks.
ifood.tv counts four million unique visitors a month 150,000 recipes, and 35,000 cooking videos. With the new partnership, readers can sample recipes from these self-published cookbooks.
IndieReader president Amy Edelman explained: “Part of our goal at IndieReader is to show the consumer that—not only do quality self-published books exist—they exist in a wide variety of categories … it makes sense for IR to collaborate with a site as rich and diverse in food and recipe information as ifood.tv.”