Humble Bundle Model Tested with eBooks & Charity

By Jason Boog 

Could the Humble Bundle model work for eBooks? Snug Nugget is selling $27.66 in eBooks as a bundle and allowing readers to pay what they want for the set of digital books. In addition, 14 percent of the profits go to charity.

We’ve embedded a book trailer for the bundle above–could it work for more authors? Video game sites like The Humble Bundle have changed the way people buy games for their mobile devices–bundling a few games by independent artists in a single download and allowing gamers to pay what they want for the bundle.

Here’s more from the site: “Snug Nugget donates a portion of every book bundle purchase to Book Aid International. Book Aid International increases access to books and supports literacy, education and development in sub-Saharan Africa. They provided 516,138 new books to over 2,000 libraries last year alone and have sent more than 30 million books to partner libraries since 1954. Books and libraries are a crucial resource in sub-Saharan Africa. They are vital for quality education; they raise literacy levels, provide information and underpin development.”